Arnold Schwarzenegger’s raise to stardom started in a small village in Austria. when a skinny young teen created a self image of himself, in his mind’s eye, which he transformed into reality. In 1960, Psycho-Cybernetics: A New Way to Get More Living Out of Life Psycho-Cybernetics: A New Way to Get More Living Out of Life was first published and it might have been Schwarzenegger rule book to life. The book introduced Maltz’s views that a person must have an accurate and positive view of his or her self before setting goals; otherwise he or she will get stuck in a continuing pattern of limiting beliefs. His ideas focus on visualizing one’s goals and he believes that self-image is the cornerstone of all the changes that take place in a person. According to Maltz, if one’s self-image is unhealthy or faulty — all of his or her efforts will end in failure.