When SUP giant Red Paddle Co decided to launch Red Original, its premium accessories brand, it wasn’t specifically geared towards paddleboarders, more those who demand high-performance kit for an active lifestyle: essentially, those who want to win at outdoors!


John Hibbard, CEO and co-founder of Red Paddle Co explains:

“Over the past 10 years we’ve grown a global brand that is built on designing quality products that exceed expectation. We were frustrated that well-thought-out lifestyle products, were still missing. So, we set out on a mission to design our own premium range, featuring all the elements we personally wanted, utilizing the expertise we have built up over the past decade. We’ve tried to take a ‘no compromise’ approach to materials and construction, so the quality that our loyal followers know and have come to expect is a given within these signature products.”

The Watertight Coolbag is one of the hero products of the collection; a soft sized but seriously robust bit of kit made from high-density waterproof fabric with thermal lock insulation that has a totally waterproof YKK Aquaseal Zip – so water can’t get in or out.

Better still, it holds 54 cans of beer and the reinforced carry handles are ergonomically positioned so that you won’t feel like a seaside donkey when you take it for a day at the beach –  just someone whose drinks will stay cold ‘til sundown.

The Red Original lifestyle collection is available from www.red-store.online, the coolbag comes in two sizes, RRP £160 and £180.


Founder of Rogue Magazine. Specialist in Design, Social Media and Marketing. With over 15 years experience dealing with Global Brands.

Write A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.