Inspired by a $40 million automobile Ralph Lauren new Skeleton Automotive Watch will set you back a whopping $35,000. Lauren Inspired by his award-winning 1938 Bugatti Type 57SC Atlantic Coupe. This timepiece blends the designer’s love of classic automobiles with horology. Like a car with its hood opened, the timepiece encourages you to view its inner workings thanks to the visible, manually wound RL1967 caliber movement. Complimenting the steel and brass gear elements are black oxidized hands, a large balance, a black shot-blasted stainless steel case, and a varnished bezel made from amboyna burl, a wood widely known for its use in car interiors.


A first for Ralph Lauren, the timepiece features an exposed movement, giving you a clear view of the precision mechanism powering the horological creation. The hand-wound RL1967 caliber movement is visible both front and back, giving you a clear view of the underlying magic from a variety of angles.

While the open-worked movement is a huge part of the Ralph Lauren Skeleton Automotive Watch, it isn’t just its only defining element. Emulating the appearance of a vintage Bugatti’s dashboard, the dial is surrounded by a bezel of Amboyna burl wood, a commonly-used material in the instrument panels of luxury automobiles in the 1930s. A black finish across the plates and bridges helps accentuate the depth of movement, with the black oxidized hands coated in beige Super-Luminova further enriching the stunning visuals. Other features include steel and brass elements on the gear train, a large balance oscillating at 18,000 vph, and a black shot-blasted stainless steel case.


Founder of Rogue Magazine. Specialist in Design, Social Media and Marketing. With over 15 years experience dealing with Global Brands.

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