The most intelligent men, like the strongest, find their happiness where others would find only disaster: in the labyrinth, in being hard with themselves and with others, in effort; their delight is in self mastery; in them asceticism becomes second nature, a necessity, an instinct. They regard a difficult task as a privilege; it is to them a recreation to play with burdens that would crush all others. Friedrich Nietzsche, The Antichrist
How do you eat a frog? To find the answer you will have to read this article.
Last night I talked to a friend by phone, we did our updates on life, then I mentioned I had just published The Antichrist by Nietzsche (small plug). Then I asked him about his long term project, to set up a business. His response was the same, he was making plans to make a plan. Same plan as last month, last year. I felt a little pissed off, so I told him my 1% rule. Make one move in the direction of your goals every day. Refuse to sleep until you do one thing to push the rock further up the hill.
Build something that can’t be ignored and your customers with do all the marketing for you. That was the key rule that helped Brian Chesky grow a product he did not own into on of the biggest successes of the last decade as he helped clients place their homes on the market and turned AIRBNB into a household name.
The brands that will thrive in the coming years are the ones that have a purpose beyond profit
One of the main reasons most people want to start their own business is to escape the slavery of not being one’s own boss. Having to bow down to the whims of middle management can put a early nail in your coffin. As the best selling Author and Cartoonist Scott Adams puts it, we are bribed by our salary to give up on our dreams.
With last years latest best seller Tools of Titan Tim Ferriss once again uses his medas touch as an inspirational speaker and successful entrepreneur to prove to the world his ability to hack success. His most famous book, ‘The 4 Hour Work Week’ has sold over 1.3 million copies worldwide. But for Time, success did not come easy. The 4HWW was rejected by 26 of 27 publishers, before spending 4 years on the New York Times bestseller list. Tim’s unique brand of success hacking is all about breaking down the systems to look at how things work.
If you are serious about starting you own business, you more than likely already know and have read these book, if you have not than you are not really serious and the future of your enterprise